Strategic planning leads to a sustainable competitive advantage in several ways. In order to gain a sustainable competitive advantage, there is a need of establishing a proper brand loyalty, patenting the product, and engaged team members. Innovation is the key to maintain the competitive advantage and through a perfect and effective strategic planning that can be done. From the researches, it has been revealed that the large and famous companies invest in the strategic planning for getting a pre-desired result and that is to gain the competitive advantage (Powell, 1992).